The self‐employed woman owner and her business

Leonie V. Still (Graduate School of Management, Centre for Women and Business, The University of Western Australia, Crawley, Australia)
Elizabeth A. Walker (Faculty of Business and Business Management, Small and Medium Enterprise Research Centre, Edith Cowan University, Joondalup, Australia)

Women in Management Review

ISSN: 0964-9425

Publication date: 1 June 2006

Abstract

Purpose

To conduct the first national study in Australia of women in small‐ to medium‐sized enterprises, and to develop a profile of the self‐employed woman and her business to serve as a benchmark for follow‐up research.

Design/methodology/approach

Comprised a self‐administered questionnaire which dealt with a broad range of issues concerning the start‐up and operational aspects of a small to medium‐sized business. The women participants were self‐selected and were obtained through mail‐outs to business and professional networks, and a nation‐wide advertising campaign. Three focus groups were also held to provide more background on some of the findings from the survey.

Findings

The study found a consistency in the characteristics of the women and their businesses, similar to those found at the localised level. A benchmark profile of both the Australian small business woman operator and her business was established.

Originality/value

Is the first national Australian study, and provides a benchmark for later studies in the same area.

Keywords

Citation

Still, L. and Walker, E. (2006), "The self‐employed woman owner and her business", Women in Management Review, Vol. 21 No. 4, pp. 294-310. https://doi.org/10.1108/09649420610666597

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Publisher

:

Emerald Group Publishing Limited

Copyright © 2006, Emerald Group Publishing Limited

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