To conduct the first national study in Australia of women in small‐ to medium‐sized enterprises, and to develop a profile of the self‐employed woman and her business to serve as a benchmark for follow‐up research.
Comprised a self‐administered questionnaire which dealt with a broad range of issues concerning the start‐up and operational aspects of a small to medium‐sized business. The women participants were self‐selected and were obtained through mail‐outs to business and professional networks, and a nation‐wide advertising campaign. Three focus groups were also held to provide more background on some of the findings from the survey.
The study found a consistency in the characteristics of the women and their businesses, similar to those found at the localised level. A benchmark profile of both the Australian small business woman operator and her business was established.
Is the first national Australian study, and provides a benchmark for later studies in the same area.
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