Impact of gender on influence, power and authoritarianism

Abstract

This paper studies the impact of gender on frequency of use of influence strategies, amount of power and authoritarianism, using a sample of 109 managers from two organizations in India. Seven downward influence strategies (assertiveness, bargaining, coalition, friendliness, higher authority, reason, and sanctions) and five power bases (reward, referent, legitimate, expert, and coercive) were included in the study. Analysis of variance does not show any difference across gender in any variable studied, and analysis of covariance does not reveal any impact of gender on influence and power after controlling for authoritarianism. Results, however, suggest that gender moderates the impact of authoritarianism on influence and power. Authoritarianism is related positively to assertiveness, bargaining, friendliness and legitimate power for men, negatively to coercive power for men, negatively to friendliness for women, and positively to expert power for both men and women. There is a significant interaction effect of authoritarianism and gender on friendliness.

Citation

Rajan, S. and Krishnan, V.R. (2002), "Impact of gender on influence, power and authoritarianism", Women in Management Review, Vol. 17 No. 5, pp. 197-206. https://doi.org/10.1108/09649420210433157