The product champion tests his vision
Claire Ruskin
(Electronic Product Design Group
Leader at Cambridge Consultants Ltd. She can be contacted at Cambridge
Consultants Ltd, Science Park, Milton Rd, Cambridge, UK CB4 4DW. Tel:
01223 420024; Fax: 01223 423373.)
1166
Abstract
Reports on CCL′s product development technique, using a product champion, who should have a market‐led view and a commitment to take the project through from development to peak of production. Suggests that early trial has an influence on the success of a new product and details the various steps needed to achieve this. Presents a case study of a new development by an international company undertaken in collaboration with CCL, using a product champion.
Keywords
Citation
Ruskin, C. (1995), "The product champion tests his vision", World Class Design to Manufacture, Vol. 2 No. 5, pp. 11-15. https://doi.org/10.1108/09642369310095175
Publisher
:MCB UP Ltd
Copyright © 1995, Company