The development partner

Abstract

Outlines a product definition process which has proved to be successful with the Queensferry Telecom Operation within Hewlett Packard. The process involves two levels of customer relationship – one classed as “development partners” – and the rest as “other” customers. The development partners directly influence a new product definition with supporting information drawn from the other customers and the market competition. The other customers′ needs are addressed after product launch as part of a follow‐on programme of incremental development.

Citation

McElroy, J. (1995), "The development partner", World Class Design to Manufacture, Vol. 2 No. 5, pp. 5-10. https://doi.org/10.1108/09642369310095166