Be nimble, be quick
Bill Dickinson
(Management Roundtable Inc., Boston, Massachusetts, USA. He can be contacted on (617) 232 8080.)
415
Abstract
Presents the ideas of marketing guru Regis McKenna, speaking at the International Conference on Best Product Development Practices for Defining Customer Needs in New Orleans. Identifies a number of strategic best practices which characterize today′s champions.
Keywords
Citation
Dickinson, B. (1995), "Be nimble, be quick", World Class Design to Manufacture, Vol. 2 No. 4, pp. 44-46. https://doi.org/10.1108/09642369310091142
Publisher
:MCB UP Ltd
Copyright © 1995, Company