Competing through new product delivery
Andrew Lee‐Mortimer
(freelance writer and manufacturing consultant. He is a qualified engineer, with considerable industrial experience, and has also been Editor of World Class Design to Manufacture (Manufacturing Breakthrough) for four years. Andrew Lee‐Mortimer can be contacted at 70 Cleveland Rd, Crumpsall, Manchester M8 4QY, UK. Tel/Fax: 0161 740 6065)
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Abstract
Regardless of the industry, the changes in the marketplace that are affecting most companies are the same. Outlines the main points of a speech by George Stalk of the Boston Consulting Group to the 1994 International Conference on Strategic Manufacturing – the building‐blocks of corporate strategy are not products and markets but business processes; and competitive success depends on transforming a company′s key processes into hard‐to‐imitate strategic capabilities by providing superior value.
Keywords
Citation
Lee‐Mortimer, A. (1995), "Competing through new product delivery", World Class Design to Manufacture, Vol. 2 No. 2, pp. 37-40. https://doi.org/10.1108/09642369310081945
Publisher
:MCB UP Ltd
Copyright © 1995, MCB UP Limited