Defining great products
Peter Marks
(Managing Director of Design
Insight and has been a consultant to more than 100 companies in the
Americas, Europe and Pacific Rim. He can be contacted at Design Insight,
PO Box 37, Los Gatos, CA 95031, USA. Tel: (408) 395 4001.)
1829
Abstract
The success of product development teams rests on their ability to think like their customers. A “Customer $APPEALS” model provides a proven framework for defining customer wants and needs, setting development priorities, and measuring customer satisfaction.
Keywords
Citation
Marks, P. (1995), "Defining great products", World Class Design to Manufacture, Vol. 2 No. 2, pp. 17-22. https://doi.org/10.1108/09642369310081918
Publisher
:MCB UP Ltd
Copyright © 1995, Company