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Mass customization – at a profit

Brian Fitzgerald (An Associate with Management Roundtable, Inc., a firm which has been sponsoring conferences, seminars and other events relating to management and technological issues in manufacturing for the past 14 years. He can be contacted at Management Roundtable, 1050 Commonwealth Avenue, Boston, MA, USA 02215. Tel: (1) 617 232 8080, ext. 10; or Fax: (1) 617 232 0879.)

World Class Design to Manufacture

ISSN: 1352-3074

Article publication date: 1 February 1995


Reports on Management Round table′s conference on “Mass customization – at a profit: any variety, any time, anywhere”, which attempted to explain the implications of mass customization and how companies are utilizing it to satisfy customers. Provides a summary of the methods, ideas and conclusions from the conference, giving ideas from Joseph Pine and Stan Davis on responding to the customer; outlines a report from IBM′s senior director of product design, explaining how IBM used creative imagination in engineering to customize PCs for its consumers. Concludes that mass customization will define leading organizations in the next century, along with rapid turnover from customer specification to actual product.



Fitzgerald, B. (1995), "Mass customization – at a profit", World Class Design to Manufacture, Vol. 2 No. 1, pp. 43-46.




Copyright © 1995, Company