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Goal‐directed development of new products

Robert Lockwood (PhD in Mechanical Engineering. His industry experience was gained over ten years with the Boeing Commercial Airplane Group in a variety of assignments including mechanical design, propulsion engineering, systems development and implementation of concurrent product definition. He is a Senior Associate with Coopers & Lybrand in the Marketing & Operations Division of the consultancy practice. He can be contacted at Coopers & Lybrand, Harman House, 1 George Street, Uxbridge UB8 1QQ, Tel: 01895 273333.)

World Class Design to Manufacture

ISSN: 1352-3074

Article publication date: 1 February 1995


Examines the dramatic change of commercial aircraft manufacturing from the traditional product development method dominated by military heritage and product superiority at the expense of cost and time‐to‐market. Losses by airlines in the 1990s highlighted economic difficulties and left airlines unable to grow and purchase new commercial aircraft. Describes the challenge faced by British Aerospace Regional Aircraft to develop a business‐wide simultaneous engineering programme to improve the managing of engineering products; outlines in detail the goal‐directed product management approach used and describes why this approach was successful.



Lockwood, R. (1995), "Goal‐directed development of new products", World Class Design to Manufacture, Vol. 2 No. 1, pp. 34-37.




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