Reports on the International Conference on “Design for Competitive Advantage – Making the Most of Design”, organized by the Institution of Mechanical Engineers. Advises that UK companies need to design and sell more products worldwide in order to reverse the UK′s economic trend. Details talks from the conference given by speakers from large manufacturing organizations. Stresses the importance of the customer; assessing customer needs; providing suitable products; listening to the customer′s voice and designing products which fulfil those expressed needs; supporting products through the life cycle; adopting a world class approach; reducing lead times and being creative; and how to avoid pirfalls and learn lessons.
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