TY  - JOUR
AB  - Details research which shows that product definition is crucial to
increasing overall success. Reports research undertaken within
Hewlett‐Packard that uncovered ten product definition factors
preprequisite to successful product development. Further research across
Fortune 100 companies expanded the list to include an eleventh
essential factor. Concludes that each of the 11 factors have to be
completed adequately, prior to exiting the product definition phase; and
these can be completed only through a multidisciplinary product
development team.
VL  - 1
IS  - 4
SN  - 1352-3074
DO  - 10.1108/09642369210063018
UR  - https://doi.org/10.1108/09642369210063018
AU  - Wilson Edith
PY  - 1994
Y1  - 1994/01/01
TI  - Improving Market Success Rates through Better Product Definition
T2  - World Class Design to Manufacture
PB  - MCB UP Ltd
SP  - 13
EP  - 15
Y2  - 2024/04/26
ER  -