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Improving Market Success Rates through Better Product Definition

World Class Design to Manufacture

ISSN: 1352-3074

Article publication date: 1 August 1994

Abstract

Details research which shows that product definition is crucial to increasing overall success. Reports research undertaken within Hewlett‐Packard that uncovered ten product definition factors preprequisite to successful product development. Further research across Fortune 100 companies expanded the list to include an eleventh essential factor. Concludes that each of the 11 factors have to be completed adequately, prior to exiting the product definition phase; and these can be completed only through a multidisciplinary product development team.

Keywords

Citation

Wilson, E. (1994), "Improving Market Success Rates through Better Product Definition", World Class Design to Manufacture, Vol. 1 No. 4, pp. 13-15. https://doi.org/10.1108/09642369210063018

Publisher

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MCB UP Ltd

Copyright © 1994, MCB UP Limited