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Beyond the QFD House of Quality: Using the Downstream Matrices

Diane M. Scheurell (Associate Research Fellow with the Kimberly‐Clark Corporation, USA. For the last three years she has been the lead product developer for a service and industrial product line. During that time she managed a Quality Function Deployment Team responsible for commercializing and successfully starting up a new mill for this product. Spending a year at the mill during start‐up, she also worked with the mill leadership to plan and develop a mill quality culture and team culture. Prior to her product development work, she spent seven years working on understanding customer needs, first as Manager of the Comfort and Perception Research Laboratory conducting contract research on fibre, textile and garment comfort, and then at Johnson Wax, evaluating customer perceptions of consumer products. She combined her clothing comfort and customer testing experience at Kimberly‐Clark, setting up a testing programme for KC materials and nonwoven garments. She has a keen interest in Quality Management issues: how to implement a Total Quality Management Programme using concurrent engineering and empowered teams and applying the tools of QFD, SPC, benchmarking, Taguchi Methods, etc. Dr Scheurell received Bachelor′s and Master′s Degrees from the University of Wisconsin and her PhD from the University of Maryland. She can be contacted at Kimberly‐Clark Corporation, 1400 Holbomb Bridge Rd., Roswell, Georgia, 30076 USA. Tel: (404) 587 7887.)

World Class Design to Manufacture

ISSN: 1352-3074

Article publication date: 1 April 1994

1688

Abstract

QFD is a product development and implementation tool to translate the customer′s product requirements into the design of the equipment to make that product, and then into the manufacturing plan to produce that product. QFD ensures that the “voice of the customer” is not lost as plans for changing a product or making a new one proceed from concept generation through to production start‐up. Focuses on steps beyond the house of quality: the process planning and the production planning matrices, and emphasizes the practical application of QFD to new product development. Describes the formation of the QFD team, at Kimberley Clarke Corporation, the strategies used to get around the barriers that existed, the results of the effort of the programme, and the transformation in the use of QFD from a “tool” to “the culture” by which business gets done on this programme.

Keywords

Citation

Scheurell, D.M. (1994), "Beyond the QFD House of Quality: Using the Downstream Matrices", World Class Design to Manufacture, Vol. 1 No. 2, pp. 13-20. https://doi.org/10.1108/09642369210054216

Publisher

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MCB UP Ltd

Copyright © 1994, Company

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