TY - JOUR AB - Describes an innovative behavioural assessment technique devised by Exeter‐based Quality Values Publications. The methodology recognizes nine critical motivating factors which combine in any organizational culture: identification, internationalization, instrumentality, consensus, rationality, development, group dynamics, equity and equality. Describes application of the method at Normalair‐Garrett. VL - 9 IS - 2 SN - 0962-2519 DO - 10.1108/09622519610111772 UR - https://doi.org/10.1108/09622519610111772 AU - King Stephen PY - 1996 Y1 - 1996/01/01 TI - Behavioural analysis in Westland subsidiary T2 - Management Development Review PB - MCB UP Ltd SP - 33 EP - 34 Y2 - 2024/05/10 ER -