Investors in People (IIP) is a major governmental initiative aimed at local economic regeneration on a considerable scale and with huge financial backing. Examines the potential long‐term benefits to be gained by organizations achieving the IIP standard, and advises on the creation of a sustainable action plan according to four vital guiding principles. Argues that the alignment of HRD activities with strategic organizational goals, necessary to achieving the standard, will be facilitated by the involvement of managers in their programme roles, leading to their “ownership” of the change process at an early stage.
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