TY  - JOUR
AB  - Considers the “rational” decision‐making model and argues that it neither
describes actual decision‐making processes nor can be used as an
adequate guide to effective decision making as it ignores potent social,
political and cognitive influences. Suggests that the main assumptions
of the model are, in practice, unrealistic, and offers an alternative
framework, emphasizing cultural, structural and processual factors, as a
more useful guide to effective decision making.
VL  - 7
IS  - 4
SN  - 0962-2519
DO  - 10.1108/09622519410771628
UR  - https://doi.org/10.1108/09622519410771628
AU  - Heracleous Loizos Th.
PY  - 1994
Y1  - 1994/01/01
TI  - Rational Decision Making: Myth or Reality?
T2  - Management Development Review
PB  - MCB UP Ltd
SP  - 16
EP  - 23
Y2  - 2024/09/22
ER  -