Draws attention to the need for managers to re‐examine the dominant world view paradigm within which managing currently takes place. Uses the analogy of a salmon struggling up river to show management today as an uncertain journey from the narrow convergence of the paradigm downstream to the open divergence which is upstream, culminating in the birth of new perspectives and fresh ideas. Represents upstream thinking as a process of continual change which organizations must embrace, otherwise organizational performance will remain limited.
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