TY - JOUR AB - Discusses the quiet revolution that some call TQM, some call continuous improvement and some call the constantly evolving state of business as usual. Claims that people want to feel a pride in their organization, and their contribution to it. They delight in finding common‐sense solutions to problems, they relish good customer relationships, they enjoy work and get great satisfaction from it. They know that success for their organization means greater job security and continued opportunity to develop. Emphasizes that it requires imagination and leadership from senior managers to inspire their managers to seek the hero inside each of their employees. VL - 7 IS - 3 SN - 0960-4529 DO - 10.1108/09604529710166879 UR - https://doi.org/10.1108/09604529710166879 AU - Choppin Jon PY - 1997 Y1 - 1997/01/01 TI - The quiet revolution T2 - Managing Service Quality: An International Journal PB - MCB UP Ltd SP - 122 EP - 123 Y2 - 2024/09/22 ER -