Describes the “high street trading exercise” and its value in revealing the theory of service management and the impact it has had on the student learning process. Also provides a means of researching particular perspectives on comparative service contexts.
Alistair, T. and Nicholson, J. (1996), "The service concepts in practice: compromises in high street trading", Managing Service Quality: An International Journal, Vol. 6 No. 5, pp. 53-56. https://doi.org/10.1108/09604529610127116Download as .RIS
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