Describes a bonus card system and examines the results of an analysis of bonus card transactions giving key customer segments. Looks at retention and acquisition strategies and emphasizes the importance of keeping pace with customer expectations.
Clayton‐Smith, D. (1996), "Do It All’s loyalty programme ‐ and its impact on customer retention", Managing Service Quality: An International Journal, Vol. 6 No. 5, pp. 33-37. https://doi.org/10.1108/09604529610127080Download as .RIS
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