TY  - JOUR
AB  - Outlines AFS’s non‐hierarchical structure and the way AFS conducts its business by co‐operating with specialists to create competitive products. Describes how AFS defines and identifies its customer, and how it then uses that profile to gain new customers.
VL  - 6
IS  - 5
SN  - 0960-4529
DO  - 10.1108/09604529610127071
UR  - https://doi.org/10.1108/09604529610127071
AU  - Moberg Gunnar
PY  - 1996
Y1  - 1996/01/01
TI  - How Skandia AFS defines and grows its customer base
T2  - Managing Service Quality: An International Journal
PB  - MCB UP Ltd
SP  - 24
EP  - 26
Y2  - 2024/09/22
ER  -