TY - JOUR AB - States that many companies have been disappointed with the results of their drive for quality improvement. Outlines ten principal reasons for disappointment, all of which can be circumvented. Submits that the key to lasting success is in the effectiveness of the original assessment and the comprehensiveness of the plan to manage the change. VL - 6 IS - 5 SN - 0960-4529 DO - 10.1108/09604529610127044 UR - https://doi.org/10.1108/09604529610127044 AU - Macdonald John PY - 1996 Y1 - 1996/01/01 TI - TQM ‐ does it always work? Some reasons for disappointment T2 - Managing Service Quality: An International Journal PB - MCB UP Ltd SP - 5 EP - 9 Y2 - 2024/04/24 ER -