TY  - JOUR
AB  - Briefly reviews some results of a survey on training requirements, the most important of which appeared to be customer care. States that organizations need long‐term strategy, not two‐day courses in customer care. Describes the process and lists objectives of creating a customer‐care strategy. Concludes with a list of recommendations.
VL  - 6
IS  - 3
SN  - 0960-4529
DO  - 10.1108/09604529610115867
UR  - https://doi.org/10.1108/09604529610115867
AU  - Bailey Graham
PY  - 1996
Y1  - 1996/01/01
TI  - Customer care ‐ making it work
T2  - Managing Service Quality: An International Journal
PB  - MCB UP Ltd
SP  - 36
EP  - 38
Y2  - 2024/04/23
ER  -