Explains how US‐based consulting firm, Philip Crosby Associates, encouraged workers at its South Africa operations to become more involved in the smooth running of the company. States that this was a difficult task having to solve problems such as apartheid and social and cultural differences, but was done in order to aid successful ongoing activity. Concludes that this has resulted in improved communications with clients, better teamwork and improved labour relations without the need to invest in additional labour, raw materials or facilities.
Hughes, M. (1996), "Indaba on quality ‐ a South African challenge overcome", Managing Service Quality: An International Journal, Vol. 6 No. 3, pp. 23-26. https://doi.org/10.1108/09604529610115830Download as .RIS
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