Posits that the context of internal communication is changing rapidly, and that most organizations are seeking to reduce communications. Identifies nine roles of communication, including: cultural conscience, interpreter of ethics, facilitator of re‐visioning and openness, and communication planner. Concludes that communication is vital for future success.
Smythe, J. (1996), "The changing role of internal communication in tomorrow’s company", Managing Service Quality: An International Journal, Vol. 6 No. 2, pp. 41-44. https://doi.org/10.1108/09604529610109756Download as .RIS
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