The changing role of internal communication in tomorrow’s company

John Smythe (John Smythe is Principal of Smythe Dorward Lambert Limited, London, UK)

Managing Service Quality: An International Journal

ISSN: 0960-4529

Publication date: 1 April 1996

Abstract

Posits that the context of internal communication is changing rapidly, and that most organizations are seeking to reduce communications. Identifies nine roles of communication, including: cultural conscience, interpreter of ethics, facilitator of re‐visioning and openness, and communication planner. Concludes that communication is vital for future success.

Keywords

Citation

Smythe, J. (1996), "The changing role of internal communication in tomorrow’s company", Managing Service Quality: An International Journal, Vol. 6 No. 2, pp. 41-44. https://doi.org/10.1108/09604529610109756

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Publisher

:

MCB UP Ltd

Copyright © 1996, MCB UP Limited

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