TY - JOUR AB - Discusses whether there is any business sense in organizations acting ethically, i.e. whether it is profitable. Examines various ethical companies and their behaviour. Debates whether or not it pays organizations to sell ethical products and treat both customers and employees ethically. VL - 6 IS - 2 SN - 0960-4529 DO - 10.1108/09604529610109693 UR - https://doi.org/10.1108/09604529610109693 AU - Davis Richard PY - 1996 Y1 - 1996/01/01 TI - Ethics ‐ marketing ploy, or just the best business proposition? T2 - Managing Service Quality: An International Journal PB - MCB UP Ltd SP - 6 EP - 10 Y2 - 2024/04/25 ER -