Discusses whether there is any business sense in organizations acting ethically, i.e. whether it is profitable. Examines various ethical companies and their behaviour. Debates whether or not it pays organizations to sell ethical products and treat both customers and employees ethically.
Davis, R. (1996), "Ethics ‐ marketing ploy, or just the best business proposition?", Managing Service Quality: An International Journal, Vol. 6 No. 2, pp. 6-10. https://doi.org/10.1108/09604529610109693Download as .RIS
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