Ethics ‐ marketing ploy, or just the best business proposition?

Richard Davis (Richard Davis is Organizational Psychologist for Vanguard Consulting Ltd, Buckinghamshire, UK)

Managing Service Quality: An International Journal

ISSN: 0960-4529

Publication date: 1 April 1996

Abstract

Discusses whether there is any business sense in organizations acting ethically, i.e. whether it is profitable. Examines various ethical companies and their behaviour. Debates whether or not it pays organizations to sell ethical products and treat both customers and employees ethically.

Keywords

Citation

Davis, R. (1996), "Ethics ‐ marketing ploy, or just the best business proposition?", Managing Service Quality: An International Journal, Vol. 6 No. 2, pp. 6-10. https://doi.org/10.1108/09604529610109693

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Publisher

:

MCB UP Ltd

Copyright © 1996, MCB UP Limited

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