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Applying quality management in manufacturing at BASF

Albrecht Müller (Divisional Managing Director at BASF)

Managing Service Quality: An International Journal

ISSN: 0960-4529

Article publication date: 1 April 1995

992

Abstract

Outlines the quality management process employed by BASF in manufacturing its 8,000 products (from chemical feedstocks to clothing). The process involves integrating the efforts of employees to meeting the demands of the market as effectively and efficiently as possible.

Keywords

Citation

Müller, A. (1995), "Applying quality management in manufacturing at BASF", Managing Service Quality: An International Journal, Vol. 5 No. 2, pp. 33-37. https://doi.org/10.1108/09604529510796359

Publisher

:

MCB UP Ltd

Copyright © 1995, MCB UP Limited

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