The quality gurus – their approaches described and considered
Managing Service Quality: An International Journal
ISSN: 0960-4529
Article publication date: 1 December 1995
Abstract
Discusses the major contributions of various quality gurus. Highlights the main messages and how principles which originally focused on the product can now be applied to services. Draws attention to the competitive importance of quality and concludes that business survival depends on quality.
Keywords
Citation
Bendell, T., Penson, R. and Carr, S. (1995), "The quality gurus – their approaches described and considered", Managing Service Quality: An International Journal, Vol. 5 No. 6, pp. 44-48. https://doi.org/10.1108/09604529510104383
Publisher
:MCB UP Ltd
Copyright © 1995, MCB UP Limited