Building a Customer‐driven Company – The Saturn Story: An Interview between Richard G. Lefauve, Saturn Corporation, and Richard Whiteley, of the Forum Corporation
Managing Service Quality: An International Journal
ISSN: 0960-4529
Article publication date: 1 October 1994
Abstract
Examines the reasons for the rapid success of Saturn cars. The president of the Corporation, Richard Le Fauve, gave some answers in an interview with Richard Whiteley. Success is based on customer enthusiasm – involving customers in designing cars, changing retailing methods, actually listening to customers, etc. Other factors are making suppliers responsible and effective teamwork. Concludes with brief comment on the desired future of the company.
Keywords
Citation
Lefauve, R.G.(S). (1994), "Building a Customer‐driven Company – The Saturn Story: An Interview between Richard G. Lefauve, Saturn Corporation, and Richard Whiteley, of the Forum Corporation", Managing Service Quality: An International Journal, Vol. 4 No. 5, pp. 16-21. https://doi.org/10.1108/09604529410796279
Publisher
:MCB UP Ltd
Copyright © 1994, MCB UP Limited