Northern Ireland Tourism: A Quality Perspective
Managing Service Quality: An International Journal
ISSN: 0960-4529
Article publication date: 1 April 1994
Abstract
Discusses the service quality matrix as one strategy in attaining and maintaining service excellence in relation to Northern Ireland’s hospitality record. Presents a set of guidelines based on the ideals and concepts of total quality management as a means to establishing Northern Ireland as a quality tourism destination to prospective travellers.
Keywords
Citation
O’Neill, M.A. and McKenna, M.A. (1994), "Northern Ireland Tourism: A Quality Perspective", Managing Service Quality: An International Journal, Vol. 4 No. 2, pp. 31-35. https://doi.org/10.1108/09604529410796189
Publisher
:MCB UP Ltd
Copyright © 1994, MCB UP Limited