Malaysia Airlines’ Corporate Vision and Service Quality Strategy

Abstract

Malaysia Airlines’ vision is to become “An Airline of Excellence”. Describes how the airline reinforced the Total Quality philosophy in its service culture and improved customers’ perception of its quality as a strategy to achieve this aim.

Citation

Mat Zaid, A. (1994), "Malaysia Airlines’ Corporate Vision and Service Quality Strategy", Managing Service Quality: An International Journal, Vol. 4 No. 6, pp. 11-15. https://doi.org/10.1108/09604529410085845