TQM – Let’s Get Excited!
Managing Service Quality: An International Journal
ISSN: 0960-4529
Article publication date: 1 December 1994
Abstract
Sees TQM as embodying a dream of complete success. Gives 16 principles which together describe TQM and adds the excitement of those who appreciate these principles as the most important ingredient.
Keywords
Citation
Choppin, J. (1994), "TQM – Let’s Get Excited!", Managing Service Quality: An International Journal, Vol. 4 No. 6, pp. 44-47. https://doi.org/10.1108/09604529410074144
Publisher
:MCB UP Ltd
Copyright © 1994, MCB UP Limited