Total Quality Customers : A Conversation
Managing Service Quality: An International Journal
ISSN: 0960-4529
Article publication date: 1 October 1994
Abstract
Provides definitions of total quality and suggestions on how it can be implemented, considering how all customers (both internal and external) and members of the organization will be affected. By means of an amusing dialogue concludes that TQM ought to be managed through employees.
Keywords
Citation
Choppin, J. (1994), "Total Quality Customers : A Conversation", Managing Service Quality: An International Journal, Vol. 4 No. 5, pp. 6-8. https://doi.org/10.1108/09604529410068439
Publisher
:MCB UP Ltd
Copyright © 1994, MCB UP Limited