TY  - JOUR
AB  - Describes how Milliken embarked on its pursuit of excellence in customer
satisfaction. Its main means of doing this is by an annual customer
survey carried out by an independent firm of consultants. Outlines the
lessons learned since these surveys were started in 1985. This includes
the importance both of internal customer‐supplier relationships and of
relationships with external suppliers.
VL  - 4
IS  - 4
SN  - 0960-4529
DO  - 10.1108/09604529410065216
UR  - https://doi.org/10.1108/09604529410065216
AU  - Cottrell Susan J.R.
PY  - 1994
Y1  - 1994/01/01
TI  - Customer Retention at Milliken: Developing Long‐term Relationships
T2  - Managing Service Quality: An International Journal
PB  - MCB UP Ltd
SP  - 17
EP  - 19
Y2  - 2024/04/25
ER  -