TY - JOUR AB - Examines, in the form of a second amusing discussion, ways in which total quality can be implemented in a company. Looks at the role of managers and how their roles would be affected by the introduction of total quality. Concludes that education could be the key to helping managers to change. VL - 4 IS - 4 SN - 0960-4529 DO - 10.1108/09604529410065180 UR - https://doi.org/10.1108/09604529410065180 AU - Choppin Jon PY - 1994 Y1 - 1994/01/01 TI - Total Quality and Management: A Second Conversation T2 - Managing Service Quality: An International Journal PB - MCB UP Ltd SP - 6 EP - 8 Y2 - 2024/04/19 ER -