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Monitoring initiatives

Managing Service Quality: An International Journal

ISSN: 0960-4529

Article publication date: 1 January 1993

83

Abstract

Looks at some methods for measuring the effectiveness of quality management initiatives. Considers internal and external assessments, and the need to continuously track customer perceptions. Offers some useful advice for ensuring a successful monitor.

Keywords

Citation

Harkness, J. (1993), "Monitoring initiatives", Managing Service Quality: An International Journal, Vol. 3 No. 1, pp. 417-419. https://doi.org/10.1108/09604529310029758

Publisher

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MCB UP Ltd

Copyright © 1993, MCB UP Limited

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