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Word of mouth

Managing Service Quality: An International Journal

ISSN: 0960-4529

Article publication date: 1 May 1992

Abstract

Discusses “Welcome Host”, the programme launched by the Wales Tourist Board which aims to provide whole communities with the customer care skills required to deliver service excellence to visiting tourists. Outlines the structure of the programme, highlighting the use of seminars and the key focus of such events. Explains the benefits to both participating companies and the tourist. Suggests that “Welcome Host” is raising the image of quality service in the country.

Keywords

Citation

Creelman, J. (1992), "Word of mouth", Managing Service Quality: An International Journal, Vol. 2 No. 5, pp. 299-301. https://doi.org/10.1108/09604529210029551

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited