TY  - JOUR
AB  - Discusses the policies of the Walt Disney Company in respect of its commitment to employee training and recognition. Explores the many ways in which employees (cast members) are made to feel an essential part of the company, particularly in reinforcing the company policy that every day is a show. Outlines the world‐wide training programme, highlighting Disney familiarization classes, Professional Development programmes, Cast Development, Clerical Development, Career Development, Personal/Professional Development, and Computer Software Training. Explores cast priorities as developed in accordance with a list made up by customers and mentions the quarterly Spirit of Disneyland awards, in which any cast member may nominate another who exemplifies the Disney spirit.
VL  - 2
IS  - 4
SN  - 0960-4529
DO  - 10.1108/09604529210029326
UR  - https://doi.org/10.1108/09604529210029326
AU  - Wells Miller Bettye
PY  - 1992
Y1  - 1992/01/01
TI  - It′s a kind of magic
T2  - Managing Service Quality: An International Journal
PB  - MCB UP Ltd
SP  - 191
EP  - 193
Y2  - 2024/04/24
ER  -