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Managing Service Quality: An International Journal

ISSN: 0960-4529

Article publication date: 1 March 1992

62

Abstract

Discusses the European Customer Service Survey conducted by 3M, a major European manufacturing company, to provide information on how it could develop and create a reputation as the most customer‐oriented service organization.

Keywords

Citation

Kochan, A. (1992), "Image focus", Managing Service Quality: An International Journal, Vol. 2 No. 3, pp. 173-174. https://doi.org/10.1108/09604529210029290

Publisher

:

MCB UP Ltd

Copyright © 1992, MCB UP Limited

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