Leading strategically

Managing Service Quality: An International Journal

ISSN: 0960-4529

Publication date: 1 March 1992


Discusses the role of company leaders in implementing change, stressing their ability to become role models for change, setting the organization on a strong strategic course that is the basis for quality improvement. Outlines the four basic abilities that a strong leader should posses ‐ the ability to create alignment; initiate and manage change; resolve contradictions; and encourage synergy. Suggests that there are four different categories of business, naming them “Fort”, “Eagle”, “Slim Down” and “Circled Wagons”, and implies a deliberate use of a certain range of business strategies in respect of each.



Wall, S. (1992), "Leading strategically", Managing Service Quality: An International Journal, Vol. 2 No. 3, pp. 135-137. https://doi.org/10.1108/09604529210029209




Copyright © 1992, MCB UP Limited

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