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Service with a smile

Managing Service Quality: An International Journal

ISSN: 0960-4529

Article publication date: 1 February 1992

Abstract

Discusses the practices of the family‐owned Nordstrum company, an American firm which maintains the philosophy of customer service through its sales associates, offering the best service, selection, quality and value. Outlines the company history and structure and details its policy towards employees.

Keywords

Citation

Wells Miller, B. (1992), "Service with a smile", Managing Service Quality: An International Journal, Vol. 2 No. 2, pp. 103-105. https://doi.org/10.1108/09604529210029146

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited