Discusses the philosophy of Total Quality Management, which embraces the requirements of the customer and personal business goals in a way that is complementary, cost‐effective and open to constant improvement through realizing employees′ potential.
Sear, A. (1992), "Viewpoint Ringing the changes", Managing Service Quality: An International Journal, Vol. 2 No. 2, pp. 69-71. https://doi.org/10.1108/09604529210029065
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