TY  - JOUR
AB  - Questions why marketing has not played a central role in the development and implementation of TQM programmes. Argues for a greater collaboration between the two areas which would prove beneficial to both sides and gives examples of how this can be implemented.
VL  - 1
IS  - 5
SN  - 0960-4529
DO  - 10.1108/09604529110028841
UR  - https://doi.org/10.1108/09604529110028841
AU  - Fletcher B.
PY  - 1991
Y1  - 1991/01/01
TI  - Steering towards marketing
T2  - Managing Service Quality: An International Journal
PB  - MCB UP Ltd
Y2  - 2024/09/19
ER  -