TY - JOUR AB - Describes the characteristics and objectives of the service quality process map (SQPM) and its applications for the customer service function of a large credit card processing centre. Compares the SQPM to a visual road map of how excellent service is created and delivered through the eyes of the customer. Considers that SQPMs can be used as a tool to build management decision support systems. VL - 1 IS - 5 SN - 0960-4529 DO - 10.1108/09604529110028797 UR - https://doi.org/10.1108/09604529110028797 AU - Collier D. PY - 1991 Y1 - 1991/01/01 TI - In search of new ′tools′ T2 - Managing Service Quality: An International Journal PB - MCB UP Ltd Y2 - 2024/04/25 ER -