TY - JOUR AB - Describes the care policy of Kwik‐Fit, and how their trained staff will re‐charge customers′ batteries with “100% customer satisfaction, 100% of the time”. Briefly outlines the company background and its attitude to both service and customer follow‐through. Describes the development of the company to present‐day and the changes produced by modern technology and enlightened management methods. Defines the company “caring” philosophy. Asserts the importance of training for advancement and considers the factors maintaining motivation. Concludes by supporting the view that when people belong to a “caring” company, only then will the ideology of service permeate the company. VL - 1 IS - 4 SN - 0960-4529 DO - 10.1108/09604529110028661 UR - https://doi.org/10.1108/09604529110028661 AU - Jenkins David PY - 1991 Y1 - 1991/01/01 TI - You can′t get better...care! T2 - Managing Service Quality: An International Journal PB - MCB UP Ltd SP - 197 EP - 200 Y2 - 2024/05/11 ER -