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Sensory Marketing

Chia‐Pin (Simon) Yu (Recreation, Park, and Tourism Studies Department, Indiana University, Bloomington, Indiana, USA)

Managing Service Quality: An International Journal

ISSN: 0960-4529

Article publication date: 6 September 2011

Keywords

Citation

Yu, C.(S). (2011), "Sensory Marketing", Managing Service Quality: An International Journal, Vol. 21 No. 5, pp. 568-570. https://doi.org/10.1108/09604521111159834

Publisher

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Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited