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The influence of consumer's event quality perception on destination image

Kae Sung Moon (Kyung Hee University, Seoul, South Korea)
May Kim (Korea University, Seoul, South Korea)
Yong Jae Ko (University of Florida, Gainesville, Florida, USA)
Daniel P. Connaughton (University of Florida, Gainesville, Florida, USA)
Jeoung Hak Lee (Kyung Hee University, Seoul, South Korea)

Managing Service Quality: An International Journal

ISSN: 0960-4529

Article publication date: 17 May 2011

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Abstract

Purpose

The purpose of this study is to examine the theoretical relationship between event quality perceptions of an international sport event and the host city's destination image.

Design/methodology/approach

Reliability and validity of the measurement scale were established through a confirmatory factor analysis (CFA), Cronbach's alpha analyses, and intercorrelation analyses. A structural equation model (SEM) test with maximum likelihood estimation was performed to test the relationship among the research variables using 451 participants.

Findings

The results suggest that event quality perceptions, particularly intangible factors, positively influence the destination image. Theoretical and practical implications are discussed.

Originality/value

To date, there have been few empirical studies examining the relationship between international sport event quality and destination image. Consequently, understanding the role of event quality of an international sport event and the destination image in a tourist's decision‐making process, and their theoretical relationship, will make both scientific and practical contributions.

Keywords

Citation

Sung Moon, K., Kim, M., Jae Ko, Y., Connaughton, D.P. and Hak Lee, J. (2011), "The influence of consumer's event quality perception on destination image", Managing Service Quality: An International Journal, Vol. 21 No. 3, pp. 287-303. https://doi.org/10.1108/09604521111127974

Publisher

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Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited

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