TY  - JOUR
AB  - This study suggests a new approach to the exploratory and evaluative research of service‐quality dimensions by employing correspondence analysis (CA). Although several studies have investigated the service quality of service providers using descriptive measures and statistical tests, this study presents a graphical interpretation of SERVQUAL data to aid managerial decision‐making in the tourism industry. This paper also examines the expectations and perceptions of two distinct groups by determining the differences between German and Russian tourists’ evaluations of service‐quality dimensions in tour operators. The study concludes that CA can be used effectively in evaluating the service‐quality and displaying the differences in the expectations/perceptions of distinct consumer groups. Managerial implications for travel administrators are discussed. Tour operators should consider cultural differences in service‐quality evaluations.
VL  - 13
IS  - 5
SN  - 0960-4529
DO  - 10.1108/09604520310495877
UR  - https://doi.org/10.1108/09604520310495877
AU  - Atilgan Eda
AU  - Akinci Serkan
AU  - Aksoy Safak
PY  - 2003
Y1  - 2003/01/01
TI  - Mapping service quality in the tourism industry
T2  - Managing Service Quality: An International Journal
PB  - MCB UP Ltd
SP  - 412
EP  - 422
Y2  - 2024/04/16
ER  -