TY  - JOUR
AB  - How corporations can achieve growth, especially in these uncertain economic times, is a preoccupying concern for both academics and practitioners alike today. Many of the old models and templates have fallen by the wayside, as competition has intensified, and innovators – both new entrants and renewed enterprises – have changed the rules of the game, the market, and the industry. Here, by looking at some of the interesting players, the article shows an approach to growth. The view is that using “customer minded” principles and tools to drive strategy and resources creates value and wealth through services.
VL  - 13
IS  - 4
SN  - 0960-4529
DO  - 10.1108/09604520310484671
UR  - https://doi.org/10.1108/09604520310484671
AU  - Vandermerwe Sandra
PY  - 2003
Y1  - 2003/01/01
TI  - Customer‐minded growth through services
T2  - Managing Service Quality: An International Journal
PB  - MCB UP Ltd
SP  - 262
EP  - 266
Y2  - 2024/05/12
ER  -